Case Studies
CarrerasTours.com
Carreras Tours has been a premier charter bus company in Southern California since 2007 and needed a refresh of its current website. Robert Saucedo, owner of Carreras Tours, contacted VB Group Marketing to design and develop a new website that looked and functioned better but retained a similar structure and content to take advantage of past SEO strategies. Working within those parameters, we used a similar but different color palette, different typography, and better photography as well as creating a design that showcased the photography better. We also greatly improved the website’s speed and performance leading to a better user experience. The client was very happy with the new website. Carreras Tours has also retained VB Group Marketing to create and manage its social media marketing.
PantusoAdvisors.com
Pete Pantuso, our good friend and a renowned leader in the bus and motorcoach industry, recently retired as President and CEO of the American Bus Association (ABA), the National Bus Traffic Association (NBTA), and the American Bus Association Foundation (ABAF). With a distinguished career marked by leadership, innovation, and success, Pete is now embarking on a new chapter through his company, PantusoAdvisors. This venture aims to help businesses and organizations unlock new opportunities by embracing innovative strategies that challenge conventional norms and drive meaningful change. Pete asked VB Group Marketing to develop a new brand and web presence to effectively communicate Pete’s vision and mission. The result was a brand identity and website that exceeded the client’s expectations.
SunwayCharters.com
Sunway is the premier charter service for the Carolinas with locations in Charlotte, Myrtle Beach, Winston-Salem, and Jacksonville. They have a reputation for great service and reliable transportation. Their website had become dated and didn’t reflect their leadership in the industry, so they contacted VB Group Marketing to design and develop a new website with more dynamic content, images, and features. With new photography and features like a dedicated review page, testimonials, and expanded fleet pages, Sunway now communicates more accurately who they are, and what they provide their customers. The client is very pleased with the result. VB Group Marketing also provides marketing support in the form of social media campaigns, email newsletters, and developing marketing collateral to enhance Sunway’s position in the marketplace.
Tennessee Motorcoach Association
Association Logo
The Tennessee Motor Coach Association has been working for the good of the Tennessee motor coach operators since 1995 and needed a new logo to accurately represent their brand to their membership and the motor coach industry at large. They came to VB Group Marketing for a brand refresh and new logo. We felt it was important to reflect the industry while identifying the state membership in our new design. We incorporated a more modern-looking coach as well as the state flag colors and 3-star circle that is part of Tennessee’s state flag. The new logo presents a clean, forward-moving image of an association that is leading the way for it’s membership. The new logo has been very well received in the industry.
Virginia Motorcoach Association
Association Logo
Established in 1923, the Virginia Motorcoach Association is the trade association that represents Virginia’s motorcoach operators, travel planners, and trade partners in matters at the state level. Their logo was outdated and didn’t accurately reflect the vision and brand of the association. They came to VB Group Marketing to get a refresh of their brand starting with a new logo. They were wanting to keep elements of the original logo, such as the shape of their state, so we simplified the look and created a more dynamic and professional design that represents their membership more favorably to the motorcoach industry. The new design has been very well received and implemented in all their current marketing materials.
QuicksBus.com
Quick’s Bus has been providing exceptional charter bus services for over 75 years to organizational and recreational group tours including but not limited to schools, college/universities, educational foundation groups, scouting groups, military groups, wedding party shuttles, religious congregations, and local businesses. Quick’s is a family-owned and operated business, and a longtime member of the statewide Virginia Motorcoach Association, and a long-standing member of the national United Motorcoach Association. They wanted a refresh of their current website to better reflect the professionalism and service they have provided customers for over 75 years. They turned to VB Group Marketing to design a new website along with a new redesign of their logo. As part of a broader marketing plan, VB Group also refreshed Quick’s social media presence and developed an email marketing campaign to attract new customers.
MetroTransitSales.com
Metro Transit Sales is a contracted sales representative for many fine transit companies including Hanover, Keil, TransitGuard, and Gerflor. Tony Cunnane, CEO and a 40-year veteran of the public transit industry needed a website that reflected the scope and professional services his company offered. Tony turned to VB Group Marketing to create a brand new website and a new brand for his company. We considered his market audience as we designed a clean, industry-relevant website that showcased the products and services Metro Transit sales offered. Tony was very happy with their new website and has received great feedback from the industry.
BestToursandTravel.com
Best Tours & Travel has been the California Central Valley leader in charters and tours since 1979, but their website didn’t reflect the professionalism and service they are known for. They had links that were outdated and some that didn’t function. They weren’t able to keep their tours up-to-date so customers didn’t have access to current information from their website. VB Group Marketing & Event Resources was asked to examine their overall marketing strategy which included a branding re-design, a completely new website, refresh of their social media, and creation of downloadable printed flyers with the latest tour info. We created an elegant, yet friendly design to compliment the family-owned culture. We used dynamic images to feature the locations of upcoming tours and destinations as well as featuring galleries of past tours and charters. VB Group will also maintain Best Tour & Travel’s website to keep information current and up-to-date. If you’re looking to redesign or build a new website, contact us to find out what we can do for your company.
Bergenseat.com
Bergen Upholstery Inc. has been an industry leader in providing quality upholstery services since 1946. Joseph Pokotilow, the founder of Bergen Upholstery established a tradition of Excellence, Quality, & Superior Customer Service that continues to this day. Nancy Pokotilow Citti, Joseph’s daughter, joined Bergen in 1984 as a sales associate and now serves as President of the company. Nancy contacted VB Group Marketing & Event Resources to update her brand and website to reflect the rich history of excellence and quality her company is known for. We started by taking her existing logo and updating the look. We kept the iconic “B” mark but simplified it. We then chose a simple but powerful font for her logotype. We used her brand colors to design a clean, professional look that showcases her products and services. the new website is now secure, easy to navigate, and fully responsive (viewable on all devices). Nancy is very pleased with the new website and has received very positive feedback.
JeffGoldwasser.com
Jeff Goldwasser has been associated with the bus industry for more than 25 years. He currently is the Vice President of the Bus Association of New York, sits on the ABA Foundation Board, and is the east coast sales representative for Amaya Seating. Jeff also brokers pre-owned buses and is the co-founder of BellBoy, an electric tray system that automates the loading and unloading of the luggage bay. Although Jeff is a respected member of the bus industry, his website was outdated and didn’t reflect the professionalism Jeff is known for. Jeff asked VB Group Marketing & Event Resources to do a complete redesign of his brand and website. We started by creating a simple logo that reflected his forward-moving personality. We then created a one-page website that highlights his services and the companies he represents. Everything is presented in a clean, professional design that is viewable on any device. Jeff is very happy with his website and has received very positive feedback from the business community.
