Welcome to VB Group Marketing
VB Group Marketing & Event Resources partners with motorcoach operators, transportation industry suppliers, and associations to strengthen visibility, deepen industry relationships, and support meaningful growth.
With decades of experience inside the motorcoach industry, including national marketing leadership at Motor Coach Industries and executive leadership within industry associations, Vicki Bowman brings a rare combination of marketing expertise, event strategy, and relationship-driven business development insight.
Known throughout the industry as a trusted connector and steward of the motorcoach community, Vicki works alongside organizations to help them present themselves thoughtfully, engage more effectively, and grow through authentic industry relationships.
Services range from strategic marketing planning and communications guidance to event strategy, industry outreach, and fractional CMO and business development support tailored to each organization’s goals.
Here’s what VB Group can offer your company or organization:
Marketing Strategy
Event Strategy & Industry Engagement
Business Development
Consulting & Advisory Support
Vicki is an amazing talent and I am pleased to say I’ve known her for the past 15 years. She is a skilled and successful event planner, always taking into account the market aspect of the meeting, not just putting the meeting together. In the years that I watched Vicki perform, she was always professional, skilled and calm and her demeanor as well her skills ensured that the event would be successful and that no one would know what went on behind the curtain to make it a success. The events I attended that Vicki planned were always first-class.
Vicki is an outstanding marketing manager—consistently demonstrating outstanding skills both creatively and handling the details of multiple activities concurrently. Her commitment to excellence in all that she does exceeds expectations every time! A winner in my book—wish all team members had her CAN DO attitude.
I have had the privilege to work with Vicki for more than 15 years, and have first-hand knowledge of her professionalism, tireless work ethic and organizational skills. Vicki has a passion for what she does, leaves no detail untouched and has high standards for perfection. She is constantly learning and improving her skills and juggles many tasks at one time. I highly recommend her as an excellent addition to any team.
I’ve worked with Vicki for 9+ years at MCI and she is a first class marketing manager and event planner. She knows how to stretch a dollar to give customers a top notch experience every time. She pays great attention to detail and has the ability to wear many hats throughout the course of a day. She works tirelessly to get the job done—and done right. If you’re looking for a great communicator that will stop at nothing to take care of your customers and put your company’s best face forward, you need Vicki Bowman.
Above all else, Vicki is a wonderful person. I had the absolute pleasure of working with her at MCI for many years. As head of our marketing and events team, she was routinely able to handle multiple changing priorities and bring organization to normally chaotic circumstances. Vicki is an absolute professional, well rounded in her skill set, and able to handle challenges with a smile. It’s no small feat to be able to create and manage memorable customer events while staying company focused and operating within budget constraints. She is accomplished in her field and continually seeks to improve her abilities. Vicki would be a tremendous asset to any organization.