Welcome to VB Group Marketing
& Event Resources
With combined experience of more than 60 years in the motor coach industry, VB Group Marketing & Event Resources primarily focus on providing marketing and event planning management to regional associations. Our marketing communication services, from website design to social media management, are also available as freelance outsourced services to tour, charter, limousine and related group transportation companies.
Our vision is to help organizations strengthen member and customer relationships with solution-driven strategies that add value and help meet their goals.
Association Management
Full or partial services
Day-to-day operations
Budget management
Membership engagement
Educational seminars
Social events
Convention, Annual Meeting, Trade Show Planning and Management
Full event program services including recruitment of speakers, sponsors, exhibitors, supporting organizations and attendees
Certified in remote/virtual meeting and event design
Marketing Solutions
Brand Management
Identity design (logos, full branding work)
Collateral materials
Online and printed programs,
brochures, newsletters
Advertising campaign creation and placement
Event Design Solutions
Full-service event creation and on-site management during events
Partial and specialty event/meeting planning
Virtual, hybrid and in-person solutions
Certified in the latest online event solutions
Media Solutions
Public Relations support
Social media content development, management and measurement
Website development, branding and ongoing web management
E-mail blasts and newsletters
Association Memberships
MOTORCOACH INDUSTRY MEMBERSHIPS:
California Bus Association – Executive Director
Virginia Motorcoach Association – Executive Director
Minnesota Charter Bus Operators Association – Director
American Bus Association – Women In Buses – Past Chair, Marketing & Communications Committee
United Motorcoach Association – Marketing Committee
EVENT INDUSTRY MEMBERSHIPS:
Meeting Professionals International – MPI
International Live Events Association – Chicago Chapter – Past President
American Society of Association Executives – ASAE
Designations & Certifications
CERTIFIED MEETING PROFESSIONAL
Credited by: Event Industry Council / Meeting Professionals International
CERTIFIED EVENT DESIGNER
Credited by: San Diego State University / Event Design Collective / Meeting Professionals International
CERTIFIED SPECIAL EVENT PROFESSIONAL
Credited by: International Live Event Association
DIGITAL MARKETING SCIENCE
Credited by: College of Continuing and Professional Education – California State University
PANDEMIC MEETING & EVENT DESIGN
Credited by: Event Leadership Institute / Meeting Professionals International
VIRTUAL EVENT & MEETING MANAGEMENT
Credited by: Event Leadership Institute / Meeting Professionals International
Vicki is an amazing talent and I am pleased to say I’ve known her for the past 15 years. She is a skilled and successful event planner, always taking into account the market aspect of the meeting, not just putting the meeting together. In the years that I watched Vicki perform, she was always professional, skilled and calm and her demeanor as well her skills ensured that the event would be successful and that no one would know what went on behind the curtain to make it a success. The events I attended that Vicki planned were always first-class.
Vicki is an outstanding marketing manager—consistently demonstrating outstanding skills both creatively and handling the details of multiple activities concurrently. Her commitment to excellence in all that she does exceeds expectations every time! A winner in my book—wish all team members had her CAN DO attitude.
I have had the privilege to work with Vicki for more than 15 years, and have first-hand knowledge of her professionalism, tireless work ethic and organizational skills. Vicki has a passion for what she does, leaves no detail untouched and has high standards for perfection. She is constantly learning and improving her skills and juggles many tasks at one time. I highly recommend her as an excellent addition to any team.
I’ve worked with Vicki for 9+ years at MCI and she is a first class marketing manager and event planner. She knows how to stretch a dollar to give customers a top notch experience every time. She pays great attention to detail and has the ability to wear many hats throughout the course of a day. She works tirelessly to get the job done—and done right. If you’re looking for a great communicator that will stop at nothing to take care of your customers and put your company’s best face forward, you need Vicki Bowman.
Above all else, Vicki is a wonderful person. I had the absolute pleasure of working with her at MCI for many years. As head of our marketing and events team, she was routinely able to handle multiple changing priorities and bring organization to normally chaotic circumstances. Vicki is an absolute professional, well rounded in her skill set, and able to handle challenges with a smile. It’s no small feat to be able to create and manage memorable customer events while staying company focused and operating within budget constraints. She is accomplished in her field and continually seeks to improve her abilities. Vicki would be a tremendous asset to any organization.
Tell us how we can help you.
VB Group Marketing & Event Resources
Vicki Bowman
P.O. Box 344
Palatine, IL 60078
847.507.6364
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