Association, Event and
Media Management

Welcome to VB Group Marketing
& Event Resources

With combined experience of more than 60 years in the motor coach industry, VB Group Marketing & Event Resources primarily focus on providing marketing and event planning management to regional associations. Our marketing communication services, from website design to social media management, are also available as freelance outsourced services to tour, charter, limousine and related group transportation companies.

Our vision is to help organizations strengthen member and customer relationships with solution-driven strategies that add value and help meet their goals.

Association Management

Full or partial services
Day-to-day operations
Budget management

Membership engagement
Educational seminars
Social events

Convention, Annual Meeting, Trade Show Planning and Management
Full event program services including recruitment of speakers, sponsors, exhibitors, supporting organizations and attendees

Certified in remote/virtual meeting and event design

Marketing Solutions

Brand Management
Identity design (logos, full branding work)

Collateral materials
Online and printed programs,
brochures, newsletters

Advertising campaign creation and placement

Event Design Solutions

Full-service event creation and on-site management during events

Partial and specialty event/meeting planning

Virtual, hybrid and in-person solutions

Certified in the latest online event solutions

Media Solutions

Public Relations support

Social media content development, management and measurement

Website development, branding and ongoing web management

E-mail blasts and newsletters

OUR TEAM

headshot of Vicki Bowman

Vicki Bowman

President, CMP, CED, CSEP

headshot of Alice Lemon

Alice Lemon

Vice President, Client Services

headshot of Russ Peterson

Russ Peterson

President, PixelGraphics

Patricia Plodzeen

Principal, PPPR

Association Memberships

MOTORCOACH INDUSTRY MEMBERSHIPS:

California Bus Association – Executive Director

Virginia Motorcoach Association – Executive Director

Minnesota Charter Bus Operators Association – Director

American Bus AssociationWomen In Buses – Past Chair, Marketing & Communications Committee

United Motorcoach Association – Marketing Committee

EVENT INDUSTRY MEMBERSHIPS:

Meeting Professionals International – MPI

International Live Events AssociationChicago Chapter – Past President

American Society of Association Executives – ASAE

Designations & Certifications

CERTIFIED MEETING PROFESSIONAL
CERTIFIED EVENT DESIGNER

Credited by: San Diego State University / Event Design Collective / Meeting Professionals International

CERTIFIED SPECIAL EVENT PROFESSIONAL
DIGITAL MARKETING SCIENCE

Credited by: College of Continuing and Professional Education – California State University

PANDEMIC MEETING & EVENT DESIGN
VIRTUAL EVENT & MEETING MANAGEMENT

Vicki is an amazing talent and I am pleased to say I’ve known her for the past 15 years. She is a skilled and successful event planner, always taking into account the market aspect of the meeting, not just putting the meeting together. In the years that I watched Vicki perform, she was always professional, skilled and calm and her demeanor as well her skills ensured that the event would be successful and that no one would know what went on behind the curtain to make it a success. The events I attended that Vicki planned were always first-class.

Peter Pantuso, President & CEO at American Bus Association

Vicki is an outstanding marketing manager—consistently demonstrating outstanding skills both creatively and handling the details of multiple activities concurrently. Her commitment to excellence in all that she does exceeds expectations every time! A winner in my book—wish all team members had her CAN DO attitude.

Larry Killingsworth, United Motorcoach Association, President and CEO

I have had the privilege to work with Vicki for more than 15 years, and have first-hand knowledge of her professionalism, tireless work ethic and organizational skills. Vicki has a passion for what she does, leaves no detail untouched and has high standards for perfection. She is constantly learning and improving her skills and juggles many tasks at one time. I highly recommend her as an excellent addition to any team.

Lynn Brewer, American Bus Association, Sr. VP, Meetings, Education and Member Services

I’ve worked with Vicki for 9+ years at MCI and she is a first class marketing manager and event planner. She knows how to stretch a dollar to give customers a top notch experience every time. She pays great attention to detail and has the ability to wear many hats throughout the course of a day. She works tirelessly to get the job done—and done right. If you’re looking for a great communicator that will stop at nothing to take care of your customers and put your company’s best face forward, you need Vicki Bowman.

Scott Robertson, NFI Parts, Vice President, Customer Service

Above all else, Vicki is a wonderful person. I had the absolute pleasure of working with her at MCI for many years. As head of our marketing and events team, she was routinely able to handle multiple changing priorities and bring organization to normally chaotic circumstances. Vicki is an absolute professional, well rounded in her skill set, and able to handle challenges with a smile. It’s no small feat to be able to create and manage memorable customer events while staying company focused and operating within budget constraints. She is accomplished in her field and continually seeks to improve her abilities. Vicki would be a tremendous asset to any organization.

Brent Danielson, Motor Coach Industries, Director - Sales Engineering & Product Planning

Tell us how we can help you.

VB Group Marketing & Event Resources

Vicki Bowman

P.O. Box 344
Palatine, IL 60078
847.507.6364

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